You can now add a photo to your LinkedIn profile. I suggest you use a professional looking headshot. Unlike other social networks, racy or promotional photos won’t be well-received and could result in a loss in present or future connections. Adding a photo is very simple: just go to your profile page, click add photo where the empty box is displayed, then browse the file, upload and make sure the cropping works, then save. Shouldn’t take more than 30 seconds and shows that your connections are a plugged-in early adopter.
I’ve been impressed with the marketing tactics The Simpsons movie has employed. Back in July, by word of mouth I heard about the Simpsons 7-11 promo where select 7-11s were transformed into Kwik-E-marts including one in my hometown, Seattle (shame on the 7-eleven site for removing the page from their site) where you could buy pink donuts, buzz cola, krusty-os, etc. (I still think they should have made Duff beer).
Then, last week before I went to see the movie, I visited the official simpsons movie site which also had some great viral marketing elements built in. For example, you can create your very own Simpsons character. Here’s my Simpsonized family:
They made it really easy to create avatars, jpgs, video and other web elements that you could add to your blog or social networking profile. I love it when movies go beyond creating a site that only contains a movie trailer and a couple stills. Allowing your fans to promote their love for your movie is a smart marketing tactic. Massive marketing still works for Hollywood, but it seems like the movies that are most successful rely mostly on Word-of-Mouth. Why not use the web to promote word-of-mouth activity?
The movie was also enjoyable. As a filmmaker, I loved the beginning. Television actors & movies are often considered undesirable for feature films because the audience is used to seeing them for free. In true Simpson’s style, they actually poke fun at the audience for paying for the movie during the first 30 seconds of the film.
Danny Sullivan just launched a cool social networking site for search marketers called Sphinn. I decided to take Sphinn for a spin and must say it looks promising. It has Digg-like search news voting features, profiles that allow lots of great links to other social sites & personal blog RSS pulls, a shared events calendar, and some cool networking components.
The service just launched, so expect lots of bugs and some spam at first, but from what I can tell, Sphinn will be a great place to keep up on search news that matters and a place to connect and keep track of your fellow search peers.
SEOmoz released the results of the 2nd Annual Web 2.0 Awards yesterday. I’m happy to announce that I was one of the 25 judges. I’ve judged the Webby Awards for a number of years and even judged an online Miss World competition a few years ago, but I must admit that judging the Web 2.0 Awards was a refreshing change. It’s fun to see how people are changing the web in exciting ways.
I highly recommend you take a look at the 2007 Web 2.0 Award Winners, especially if you are still unsure what a “Web 2.0 site” is. I think every company with an online presence could benefit from paying attention to sites that are leading the movement towards Web 2.0 experiences.
Think about how you might be able to integrate elements of what these other sites are doing into your site, especially if it adds value to your existing user base.
Yahoo Answers has been one of the most successful launches at Yahoo (and one of Google’s rare failures). Starting this morning, you can find “Answers” at the popular business networking site, LinkedIn. Take a look for yourself: LinkedIn Answers
Considering the quality of the business-minded network, LinkedIn Answers has the potential to do really well. However, the early questions could use some self-promotion spam filtering. I’d also like to see a search feature installed so you could search for specific questions or answers instead of browsing them.
Answering questions may be an excellent opportunity for some people to boost their career or “expert status,” but I urge LinkedIn users to be cautious with their answers. Much like other things on the web, one little slip up could hurt your reputation down the road. LinkedIn Answers would not a good place to get involved in a flame thread. For those looking to boost their connection count, chiming in on a few question & answer sessions could help increase your exposure to new people.