NYT Sets Low Bar for Social Media Expert

Read this piece on Valleywag today about the New York Times hiring their first-ever Social Media Editor.

Here’s the NYT description of their social media editor:

One of the bracing things about this topsy-turvy media landscape is that you can wake up one morning and find yourself actually doing something you never thought you’d even think about. Take Jennifer Preston. In 25 years in the news biz, she’s been plenty of things: Reporter (cop shop, City Hall, Albany, etc.), editor (political editor, section editor, administrative editor, etc.) and even circulation marketing manager (at New York Newsday). But still, did she ever think she’d wake up one morning as “social media editor”?

No, she didn’t but yes, she did. That morning was this one.

Jennifer is our first social media editor and offers digital media services across the UK has the expertise and experience to help you get the most out of your website and grow your business to its true potential. What’s that? It’s someone who concentrates full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers. Clicking Here will definitely beneficent to you for SEO purpose.

…She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond.

Knowing the NYT has the 2nd most popular Twitter following and a great number of journalists with accounts on Twitter, I thought it would be interesting to check out who Jennifer Preston is and if I knew her from past social media events I have attended.

Turns out her Twitter account was locked, according to Valleywag. Looks like she opened it up to the public in response to the article, but she had yet to post her first tweet. I looked around for a non-NYT account for her, but didn’t find any. One place I looked was Linked in. I was shocked to see she only had 13 connections (especially for someone who works for a large publisher).

NYT social media editor

I tweeted my findings, which may have spurred her to post her first tweets (she now has 3). From my perspective, she’s got less experience with twitter, digg, youtube, blogging, etc. than any college intern I’ve ever worked with.

Either the New York Times is trying this as an experiment, or they have effectively set a very low bar for what is considered a social media expert.

How to Make Money Using Twitter

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What Twitter Users Want

Sometimes when I use Twitter, I feel like I’m Mel Gibson in the movie What Women Want. Sounds random, but stay with me here…

In What Women Want, Mel Gibson’s character can hear the thoughts of all the women around him. Sometimes the chatter is information overload and it drives Mel crazy, other times he can harness the information he’s gained and put it to good use.

Twitter is much like the voices in Mel’s head in the movie, only the voices come from other Twitter users who are predominantly online marketers, consultants, and pr professionals. If you follow too many people, you will go insane. If you follow or surround yourself with the right people, you will gain valuable insights.

It’s important to know what your goals are with Twitter. Is it tapping into the minds of fellow marketers? Or maybe a particular segment? Are you looking to join a certain conversation? Whatever your goal is, make sure the majority of the people you follow match that goal.

What Women Want Twitter

If you’d like to add one more voice in your head, follow me @webconnoisseur.

25 Things

If you are on Facebook and haven’t had the pleasure of reading a 25 Random Things About Me note about one of your friends yet, you are missing out. Normally not a fan of chain letters or tagging memes, I will admit the 25 Things activity on Facebook is fascinating.

History of Facebook 25 Things Notes
Facebook notes were launched on August 22, 2006, but didn’t receive heavy usage until 2009 thanks to a new viral phenomenon that started off as “25 Random Things About Me.” Memes using notes on Facebook are nothing new, entire websites have been put together to catalog and inspire various memes-most as lame as the emails that have been going around for over a decade.

The Velocity of 25 Things
The earliest entries I can find via various search tools for 25 Things is mid-January. I really saw it taking off in my personal network starting in February. Using Google trends, I compared 25 Things searches to searches for an older site people might be familiar with: 43 Things.

25 Things Chart

As you can tell from the chart, 25 things searches increased rapidly, easily overshadowing 43 Things despite the fact that users won’t find Facebook notes entries doing this search, nor will they find definitive information about the origins of it.

How to Find 25 Things Notes
If you do want to find all your friends 25 things postings, I suggest you follow these steps:

1. Login to Facebook and make sure you are on the main page (click Home if you are not sure).
2. Click the drop down arrow for more feeds (blue arrow next to live feed button)
3. Choose notes.
4. Scroll down and you will likely see activity around 25 Things postings.
5. Click show more posts at the very bottom if you want to look for more postings.

Facebook 25 Things Learnings
There are things we can all learn from Facebook’s 25 Things success:

  • Patience is important in business. Facebook could have easily scrapped notes long ago due to low activity.
  • Never underestimate user-generated content.
  • Viral successes are often luck
  • Providing a platform where UGC viral successes can happen is important

I noticed a lot of people commenting on how Facebook didn’t make sense to them until they started reading other people’s 25 Things posts – this simple meme has created an amazing amount of value for Facebook and their traffic reflects it:

Facebook 25 Things

SEO For Independent Filmmakers

IndieGoGoI wrote a guest post over and IndieGoGo, a cool fund raising and awareness tool for filmmakers, on the topic of using SEO (and SEM) to attract an audience for your film. Wholesale SEO agency helps you with affordable and quality services.

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Filmmakers often struggle with their projects getting recognize online. they can try sharing their products on social media, but sometimes that’s not enough to get people to know about it. That’s when companies like https://twitter.com/inventhelp can reach out to help little inventors succeed.

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Outside of widely known marketing methods like submitting to festivals, inviting people to special screenings, and attempting to make friends on social networks, most filmmakers fail in allowing their audience find them on their own.

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Read the rest of the post: Build Your Film’s Audience Using Search Engines