Google Goes Black
Saturday, March 29th, 2008We’ve all seen Google change their logo in recognition of holidays, but today marks the most dramatic change I’ve ever seen Google make to their homepage. Take a look at this screenshot (yes, this was Google’s actual homepage on March 29th):

Turns out it was a gesture to raise awareness for Earth Hour - a worldwide conservation effort where everyone turns off their lights at 8pm to 9pm on March 29th. Not sure if it will save much energy, though it probably serves as a visual indicator of those participating (having people turn off their TVs or computers from 8-9pm would probably conserve more energy).
I find the first paragraph comical because it is almost a direct stab at Blackle.com (a customized black version of Google which claims to have saved 536,046.240 Watt hours):
“[in regards to the one-day only black version of Google]… As to why we don’t do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display.”
Gotta love how Google tries to be different: once Google went black, it chose to go back.
If Google buys Digg, it will become Gigg.
If Microsoft buys Digg, it will quickly become Dugg.
Ask will build a competing product to Microsoft Dugg called “Doug” to add a human element to the archive, but you will have to search news stories with questions like, “What male celebrity is a little bitch?”