Archive for the 'General' Category

Texting While Driving Now Illegal

Wednesday, January 2nd, 2008

Look out super multi-taskers. As of January 1st, texting while driving is illegal - at least in my home state (Washington). According to the Washington State Department of Transportation, cell phone distractions are responsible for less than one percent of the collisions.

The good news: it’s only a secondary violation, meaning you have to get pulled over first.

The bad news: the greater than 99% causes of collisions are still out there.

The worst news: starting July 1st, talking on your cell phone at all while driving will be illegal unless you use a hands-free device. Hands-free device providers must be excited. Bluetooth even use “Seattle” as the code name for their next generation of hands-free devices.

These new laws will become confusing when the lines between technology begin to blur. What happens when people can receive texts on built-in dashboard LCDs, using voice recognition software to send texts, or even right now when a person uses the speaker function on their cell phone instead of a hands-free device? Judges and officers will also have to define what exactly is texting. What about sending or taking pics with your cell phone, or checking your phone for the time or sending pre-drafted or templated messages that require just one or two clicks?

Personally, I think texting while driving is a bit dangerous, though a quick glance to read an incoming text in Seattle’s typical stop-and-go traffic is not a big deal (no worse then loading in a new cd, checking a map, a crying back-seat baby, or a talkative passenger).

I feel the hands-free law is probably over the line. True, it is safer, but I believe the ability to drive while on the cell phone is up to the drivers ability then anything else. If we want to we want to create blanket laws for all drivers, they might as well outlaw drinking coffee, listening to the radio, talking to a passenger, doing make-up (actually, this one should be a law), picking noses, and reading billboards or bumper stickers while driving.

Radiohead In Rainbow Changing the Music Industry But With Poor Online Execution

Wednesday, October 3rd, 2007

I love seeing people using the Internet to change entire industries. Radiohead is geared up to do so by releasing their latest album, In Rainbow, as a download for as little or as much as the fan wants to pay. They are taking a gamble that people won’t download it for free, or they figure those people will find a way to get it for free anyway.

I love the idea and hope the best for Radiohead as this will make a big impact in the music industry, but was a little disappointed after I visited the site. From a search engine and usability standpoint, Radiohead made some major mistakes that might come back to haunt them. Let me list out some of the mistakes and explain the possible implications.

Radiohead In Rainbow Site mistakes:

  • 302 redirected their existing site homepage (radiohead.com) to new site: www.inrainbows.com, but…
  • www.inrainbows.com 302 redirects to www.inrainbows.com/Store/Quickindex.html
  • The more logical site domain, inrainbow.com (no “s”, which matches the album title) wasn’t registered, purchased or used. Instead a domain parker will receive lots of traffic.
  • Title tag for In Rainbow site mainpage is “Radiohead”
  • Site mainpage only has images with no search engine readable text
  • 2nd page only has images no search engine readable text and same title tag
  • 3rd page only has images no search engine readable text and same title tag
  • Home links go to the 3rd page
  • Shopping cart very awkward & buggy (keeps losing track of my order)
  • Grammar mistakes confusing
  • Amounts only shown in British Pounds
  • Question mark help icon doesn’t provide any help or explanation
  • There is actually a 1 GBP minimum, that’s $2.04 more than free
  • There is actually a 99 GBP limit. Want to be an extreme fan and buy it for $1,000? Too bad.

Radiohead In Rainbow Site Mistake Implications:

  • With the 302 mistakes, not only are they begging for a search spammer to hijack their site traffic, but they are linking to a page that they will probably change URLs over time.
  • With all the search engine & readability mistakes, they will essentially allow standard retailers and online stores to steal away their direct payment opportunities by allowing them to rank higher for their own album and even site.
  • The usability issues will also turn people back to iTunes or other dealers.
  • Their main site may suffer rank decreases and traffic losses for a long time.
  • The download for free concept won’t be given an honest shot, which may deter other artists like Dave Matthews, Pearl Jam, REM, Metallica and other likely candidates from trying a similar experiment.
  • Regardless of the mistakes I list, this will be an effort worth watching for those in the music industry, movie industry or any other industry where self-distribution online could be a big opportunity.

Unknowingly Published

Friday, July 20th, 2007

Just found out Andy Beal has created a free SEO eBook based off two years of scholarship entries. There were some educational entries and some funny entries. My entry was all about humor and was shoved near the bottom of the book, despite its popularity because it probably embarassed Andy a bit - heck, I called him a “Master Baiter”. Kudos to Andy for working hard to make the scholarship contest more valuable.

The ebook is availble for a free download here (2.1mb pdf)

In related news, I was recently quoted on Omniture’s iPerceptions integration.

Blogging Excuse: Server Issues and DNS Changes

Saturday, July 7th, 2007

My blog has been a bit offline due to server issues, DNS changes, sickness & being incredibly busy. I realize not blogging and making excuses is lame, but I just wanted to drop a note that I am still here and the blog is very much alive. In fact, I fully expect a plethora posts in the near future.

Blogging New Year’s Resolution Wake Up Call

Monday, March 5th, 2007

March is here and I’m seeing New Year’s resolutions fade left and right. Offline, fitness centers worldwide are emptying out as people give up on their New Year’s resolutions. Online, blogs go empty and stale as their sites are forgotten by their most important user: the blog administrator.

Sadly, I must rope myself into this group. I started 2007 strong, even with posts that actually grabbed the attention of my industry peers (tough to do with a newer blog), but by mid-February, I had failed myself. I didn’t post anything for weeks. I have my excuses: I’ve been terribly busy - which is true, but I can’t let myself off that easy. Why blog if you aren’t committed to at least bi-weekly updates?

So, consider this post my wake-up call and maybe yours, if you’ve fallen to the same trap! I’m at my busiest point of the entire year and will be on the road for the next two weeks, but I’m commited to continue adding my voice to the topics I have chosen to cover (more on my blogging strategy in the next post).

How Users Print Pages On The Web

Wednesday, February 7th, 2007

I remember about a year ago I was desperately searching for data on how people printed pages on the web. The reason I was curious, is because I noticed flash ads would often mess up pages printed straight from the browser, often not printing the content of the pages. This is a bad user experience which could cause visitors to start using a competitor’s site instead.

Unfortunately, I was unable to locate any studies. I thought with the millions of sites that have “printer friendly pages” that someone would have published the results. I decided to do the research myself and slip it into a survey during some pre-redesign research for a top 150 website. I surveyed over 2,000 users, asking them how they printed pages on the web. The results may surprise you.

Here are the results:
When printing articles or pages on the Web:

  • 19% of users use File > Print in their browser
  • 63.1% of users use the printer-friendly links on the page
  • 2.5% of users use the Control-P command on their keyboard
  • 12.3% of users copy and paste the text into Word
  • 3.1% of users copy and paste the text into an email or other application

A couple notes about the survey participants. The site this was conducted on would be considered a sampling of the average Internet user. A site catering to web-savvy users would have different results. The site has also long had “printer-friendly” links, so long-time users would be more likely to use them. To remove some of the long-term user bias, here are the same results but filtered by only users who have used the site for less than 3 months (over 375 users).

Here are the results for newer users:
When printing articles or pages on the Web:

  • 25.3% of users use File > Print in their browser
  • 49% of users use the printer-friendly links on the page
  • 3.1% of users use the Control-P command on their keyboard
  • 17.5% of users copy and paste the text into Word
  • 5% of users copy and paste the text into an email or other application

I realize a survey isn’t the most accurate method to get at this data, but this data is difficult to collect any other way because it is impossible to track anything other then the printer-friendly pages of a site without conducting an expensive in-person behavioral study (preferably on the users own computer).

If you know of any other research on this topic, please share it in the comments.

Future of Local News Video Distribution

Wednesday, January 17th, 2007

I believe there is an untapped opportunity in video disbtribution for local news stations. When it comes to unexpected events, news station camera crews can not possibly be in the right place at the right time. If someone were to build a video upload service aimed towards local news syndication, I think many stations would be willing be interested in buying rights to the videos.

There are plenty of sites that facilitate the sale of video clips, but I have yet to see one target distribution to television stations. For example, take a look at this video from Oregon after yesterday’s storm hit:



Oregon Drivers Crashing on Slick Streets Video

I imagine the person who captured this video had to go out of their way to get the video to the news station (hopefully they didn’t drive down that street). The local news station may have paid them a small amount of money, then distributed it to their sister stations. Imagine if the user could have uploaded the video to a site, set their own price and let anyone pick up rights to use it or pay extra for exclusive rights.

News stations desperate for video could simply visit the site, preview the video in a flash player, download the video and edit it as they please. Far too often news stations lack video so they pull out old videos or play the same exact video throughout the day, over and over and over. My wife has been filmed working in the lab and I can’t tell you how many times we’ve seen the same video clip used for every DNA-related piece of news for the past four years. The video distribution service I’m imagining would not only connect traditional media with user-generated videos via the web, but it would be in a good position when the lines between the web and T.V. continue to blur.

It’s About Time

Tuesday, December 19th, 2006

Time Magazine’s “Person of the Year” just came out. In 2004, George Bush took the honors. In 2005, it featured Bill & Melinda Gates, plus Bono. This year, Time Magazine decided to feature me! Or you. Depending on who’s holding up the cover featuring a mylar mirror.  Time person of the year

As I read through the feature (on their site of course–I would never pay for the magazine), I noticed it really shouldn’t say you. It should say “Web Junkies” because when they describe “you,” they talk about video bloggers, Wikipedia editors, Flickr posters, Firefox creators and YouTube founders. Hardly an example of your typical American or Time Magazine subscriber.

Regardless, my first thoughts were: Cool. Someone finally gives recognition to those who have contributed to the growth of the Web. But after reading through all their features, I realized this really was just about recent Web hype.

The cover might as well said “YouTube” instead of “You” as YouTube must have been mentioned a hundred times. YouTube is great, but I wouldn’t be surprised to see YouTube decline in popularity in favor of the next wave of Web 2.0 newcommers. It would almost be the online communities’ way of slapping traditional media back in the face. I can almost hear the public now: “You Don’t Determine Who Is the Person of the Year - We Do!” Because let’s face it, should Time editors really get to determine who the person of the year is? Let’s face it, when Time picks the person of the year, it is all really about Time and not the person they pick.

Okay enough dissing Time. I do appreciate them pickin “us” over political figures or CEOs. Ironically, I’m signing off to go cast my nominations for Webby Person of the Year

PubCon Here I Come

Tuesday, November 14th, 2006

I’ll be attending my first PubCon, starting today! Being trapped in-house doing SEO work, I always look forward to these conferences because they are my only chance to speak SEO with others. I find it valuable to speak to the wide range of people, from Google engineers to out-of-country black-hat search-spammers. Knowing what each is doing can help you build a strategy that will ensure the long-term success of your search placements because many of the algorithms are built in an effort to weed out spam, even at the cost of well-intentioned sites.

Work at Home Options Still Limited

Wednesday, November 8th, 2006

I experienced my 3rd 2.5 hour one-way commute in the last week. Two of the commutes from hell can be attributed to the worst flooding in my area in the last 50 years. One thing is for sure, wasting time just trying to get to work is a not-so-gentle reminder that I should be working from home.

A few years ago I thought most people with web-related jobs would work from home. But when I was looking for a job a year-and-a-half ago, I turned down two job offers because they wanted me in office 5 days a week. I took the job that allowed me to skip one commute day each week. The funny thing is that all three companies said “we want you in the office so you can participate in hallway discussions and hear what is going on around you.” Fast-forward a year-and-a-half, most communication (even with the person in the cube next to me) is via email and most employees have headphones on.

I’m surprised more companies haven’t taken advantage of brilliant people who want to work from home. People have different reasons for working from home (mine would save me 12 hours of commuting each week) and as long as they are productive, I don’t see any problems with it. My p/t job at About has a virtual workforce, but it is rare that I hear of a person who has a job (other than their own company) that lets them work out of their own home.

When will more companies start adopting a decentralized online workforce? When will more companies hire people they’ve never even met? I’m positive it will happen… I’m just surprised how long it is taking.