Omniture Buying Visual Sciences for $394 Million

October 26th, 2007
by Dustin Woodard

Say it ain’t so. Omniture (Nasdaq: OMTR) is buying Visual Sciences (Nasdaq: VSCN) for a reported $394 million. The combination of the two best-of-breed analytic providers can’t be a good thing for companies using web analytics solution providers.

Omniture states that they will rapidly and grow their technologies, but I don’t see a near monopoly being a good thing for most companies. Competition is good. I’ve been a customer for both companies and felt they really were by far the two best offerings in hosted analytic solutions.

It will be interesting to see if regulators allow the purchase because it feels like it will be too close to a monopoly to me. I assume Visual Science stockholders will approve the purchase as the company has been riddled with problems, losing many key employees to Omniture. The acquisition is expected to close in mid-2008.

Congrats to Omniture. This news shows just how strong Omniture has become, especially after purchasing Offermatica last month.

Posted in Analytics | Comments (1)

One Response to “Omniture Buying Visual Sciences for $394 Million”

  1. Dave Says:

    Monopoly? What about Google, WebTrends, CoreMetrics, ClickTracks, etc? True, Omniture and Visual Sciences are the bigger players in the Enterprise client space, but there are a lot of options in the SMB space and Omniture and VS will have a hard time scaling back their offerings to really compete in that market.

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