Omniture Buying Visual Sciences for $394 Million

Say it ain’t so. Omniture (Nasdaq: OMTR) is buying Visual Sciences (Nasdaq: VSCN) for a reported $394 million. The combination of the two best-of-breed analytic providers can’t be a good thing for companies using web analytics solution providers.

Omniture states that they will rapidly and grow their technologies, but I don’t see a near monopoly being a good thing for most companies. Competition is good. I’ve been a customer for both companies and felt they really were by far the two best offerings in hosted analytic solutions.

It will be interesting to see if regulators allow the purchase because it feels like it will be too close to a monopoly to me. I assume Visual Science stockholders will approve the purchase as the company has been riddled with problems, losing many key employees to Omniture. The acquisition is expected to close in mid-2008.

Congrats to Omniture. This news shows just how strong Omniture has become, especially after purchasing Offermatica last month.

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