NYT Sets Low Bar for Social Media Expert

Read this piece on Valleywag today about the New York Times hiring their first-ever Social Media Editor.

Here’s the NYT description of their social media editor:

One of the bracing things about this topsy-turvy media landscape is that you can wake up one morning and find yourself actually doing something you never thought you’d even think about. Take Jennifer Preston. In 25 years in the news biz, she’s been plenty of things: Reporter (cop shop, City Hall, Albany, etc.), editor (political editor, section editor, administrative editor, etc.) and even circulation marketing manager (at New York Newsday). But still, did she ever think she’d wake up one morning as “social media editor”?

No, she didn’t but yes, she did. That morning was this one.

Jennifer is our first social media editor and offers digital media services across the UK has the expertise and experience to help you get the most out of your website and grow your business to its true potential. What’s that? It’s someone who concentrates full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers. Clicking Here will definitely beneficent to you for SEO purpose.

…She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond. Simply visit increditools.com to buy instagram followers.

Knowing the NYT has the 2nd most popular Twitter following and a great number of journalists with accounts on Twitter, I thought it would be interesting to check out who Jennifer Preston is and if I knew her from past social media events I have attended.

Turns out her Twitter account was locked, according to Valleywag. Looks like she opened it up to the public in response to the article, but she had yet to post her first tweet. I looked around for a non-NYT account for her, but didn’t find any. One place I looked was Linked in. I was shocked to see she only had 13 connections (especially for someone who works for a large publisher).

NYT social media editor

I tweeted my findings, which may have spurred her to post her first tweets (she now has 3). From my perspective, she’s got less experience with twitter, digg, youtube, blogging, etc. than any college intern I’ve ever worked with.

Either the New York Times is trying this as an experiment, or they have effectively set a very low bar for what is considered a social media expert.

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What Twitter Users Want

Sometimes when I use Twitter, I feel like I’m Mel Gibson in the movie What Women Want. Sounds random, but stay with me here…

In What Women Want, Mel Gibson’s character can hear the thoughts of all the women around him. Sometimes the chatter is information overload and it drives Mel crazy, other times he can harness the information he’s gained and put it to good use.

Twitter is much like the voices in Mel’s head in the movie, only the voices come from other Twitter users who are predominantly online marketers, consultants, and pr professionals. If you follow too many people, you will go insane. If you follow or surround yourself with the right people, you will gain valuable insights.

It’s important to know what your goals are with Twitter. Is it tapping into the minds of fellow marketers? Or maybe a particular segment? Are you looking to join a certain conversation? Whatever your goal is, make sure the majority of the people you follow match that goal.

What Women Want Twitter

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