Sometimes when I use Twitter, I feel like I’m Mel Gibson in the movie What Women Want. Sounds random, but stay with me here…
In What Women Want, Mel Gibson’s character can hear the thoughts of all the women around him. Sometimes the chatter is information overload and it drives Mel crazy, other times he can harness the information he’s gained and put it to good use.
Twitter is much like the voices in Mel’s head in the movie, only the voices come from other Twitter users who are predominantly online marketers, consultants, and pr professionals. If you follow too many people, you will go insane. If you follow or surround yourself with the right people, you will gain valuable insights.
It’s important to know what your goals are with Twitter. Is it tapping into the minds of fellow marketers? Or maybe a particular segment? Are you looking to join a certain conversation? Whatever your goal is, make sure the majority of the people you follow match that goal.
If you’d like to add one more voice in your head, follow me @webconnoisseur.