LinkedIn Apps Arrive

Just received an email from LinkedIn announcing LinkedIn Apps. Here’s a quick look at the apps they’ve launched with and my thoughts on how they might help you with your career reputation management.

“Today we’re announcing many more ways to interact with your network on LinkedIn. Whether it’s a new way to create projects and collaborate, share information, customize your profile, or organise potential prospects through Kennected LinkedIn Automation, the new LinkedIn Applications deliver everthing you’d need.”

LinkedIn Applications available at launch (in decreasing order of first-glance importance) with my quick thoughts:

  • Company Buzz by LinkedIn – Very handy way for non-twitter savvy users to gauge what people are saying about their company.
  • WordPress on LinkedIn – Another way to promote your blog to your connections or future connections.
  • Google Presentation on LinkedIn – A way to share some of your work in a public way (only presentations right now, but wouldn’t be surprised to see other Google Docs added soon). Great way to promote your presentations.
  • Bloglink on LinkedIn – A handy way to keep up with your business network’s latest blog posts.
  • TripIt on LinkedIn – Keep tabs on where your network is traveling. May help you better connect with your network in person.
  • SlideShare on LinkedIn – Share, view and comment on presentations from your network. Use in a promotional way, or use it for pre or post live presentation feedback.
  • Amazon on LinkedIn – Insight into what your network is reading.
  • Box on LinkedIn – Share files on your profile and/or collaborate with your network.
  • Huddle on LinkedIn – Helpful private project management collaboration abilities.

Obviously many of these applications are available on other sites or in other ways, but having them associated with your LinkedIn business network may bring about some interesting opportunities. It will be interested to see how popular these become and what other applications are added.

So far, I’ve installed Blog link (so far first person in my web savvy ~400 person network), WordPress (more control and better profile display than blog link), TripIt (two connections on it thus far), and company buzz (didn’t add to my profile, however). Of the three, I noticed blog link may suffer from speed issues (plus I removed it from my profile as I didn’t like the way it displayed) and company buzz doesn’t work very well compared to other twitter search tools, so that’s something I believe the app developers should take a look at.

Love to hear your experiences and thoughts about LinkedIn Apps.

Digital Marketing Mixer Discount

Traditional Marketing vs Digital Marketing
Traditional marketing is a type of marketing method that is difficult to disregard and includes the traditional hardcopy ads we encounter in everyday.
One of the most obvious limitation is there is very little interaction between medium used and customer. It is more of providing information to the public with the hope of these people patronizing the brand. Besides, print or radio advertisement can be very costly. Extra chargers needed when you need to hire people to distribute these.
When a business invests on building a marketing website, advertising the brand name through Google Ads and social media such as Facebook, Instagram, linkedIn and youtube, this kind of strategy is called digital marketing. Nitreo can help to grow presence on Instagram which can definitely give better reach for businesse. Digital marketing is crucial for a business today because the internet is becoming one of the most used tools.

According to PPC agency Boston professionals, Digital marketing enable you to reach local audience and also international audience. it’s can also interact with the audience with the use of social media and search engine. Interaction is important because can stimulate clients to take action, visiting your marketing website to get understand your product or services, and lead client to leave a message to you.
Statistical report showing more than 80% of shoppers/buyers do their research online before investing in a product / service.
Mobile will be accounting for over 70% of digital ad spend by 2019.

How important Digital Marketing.
In ASEAN countries, and according to Wee Huay Neo, Malaysia Digital Economy Corporation (MDEC) director of e-commerce enablement. This shows how digital marketing, in a country where its internet users have , will grow in increasing importance.
They are among the 15 million Internet users in the country, largely within the 15-40 age group, who are increasingly being targeted by marketers through the digital space & online search engine.
Digital media in Malaysia are poised for explosive growth and finally gaining credibility as mainstream media among the majority of advertising clients.
Digital marketing agency & web design Malaysia company encourage the use of new communication channels to enclose the gap between consumer and organizations. The marketing website, users comments tools, and chatroom system are important. This relationship builds on the relationship between customer’s consumption experiences and organization offering original context, this professional affiliate agency can help you out.

Digital Marketing Company

How many percent of people in Malaysia will take digital marketing as first priority
This year digital experts forecast 24% growth in digital ads spend in the Malaysia market. This study concludes that the choices of digital marketing & search engine marketing for business is at first compare to traditional marketing.
Mobile in Malaysia will also overtake desktop in terms of growth percentage. Thus, mobile online video ads, search engine & Google Ads will be the main drivers of growth within digital ad spend across the region

How frequent people nowadays explore to digital marketing
2 million business are said to use Facebook for advertising in 2018. (Hootsuite, 2018)
20% of people will read the text on a page, but 80% of people will watch a video. (My SMN, 2017)
59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Lyfe Marketing, 2018)

The Real Future of Digg

It appears that Digg is finally closer to being purchased. The leading candidates are Google and Microsoft. While the final owner won’t be known for probably another month, the future of Digg is known:

Google buys diggIf Google buys Digg, it will become Gigg.

Rather than trusting pesky humans to digg news stories, Google will implement an algorithm developed by a team of PhDs based on previous digg analytics data. The new algorithm will look something like this:

if (headline ((pro-Microsoft, -50, anti-Microsoft, +50) (“Apple”, +100) (any game title, +35)) + if (content contains (Scantily clad women, +85, -25) (“Hack”, +35, -5) (displays ads, -20)…

Microsoft Buys DiggIf Microsoft buys Digg, it will quickly become Dugg.

Dugg will be the result of the dust that quickly develops on Digg as it suddenly becomes uncool. To make matters worse, Microsoft will implement content restrictions like no Microsoft bashing, no discussions of Apple or Google, and all gaming diggs must be Microsoft-created games only. Within weeks, Dugg will be the wayback machine of the social news site once known as Digg.If it implements digital accessibility services then it will be a behemoth in the tech field that is unstoppable.

Ask DiggAsk will build a competing product to Microsoft Dugg called “Doug” to add a human element to the archive, but you will have to search news stories with questions like, “What male celebrity is a little bitch?”

Google Sites Aim Towards Corporate

I started playing around with the Google Sites which are definitely part of the Google Apps product suite. I suspect most individual non-corporate wiki creators will quickly be turned off by being forced to provide business information like # of employees (with 10 being the minimum example), business phone #, etc.

As I was reading through Google Sites terms and conditions, I noticed that I wouldn’t be allowed to write about the terms and conditions again as part of the agreement (so I am writing now before I even think about signing up):

“Customer agrees not to issue any public announcement regarding the existence or content of this Agreement without Google’s prior written approval.”

I’m not a big fan of reading terms and conditions, but I decided to read through them and have a feeling these will be deal breakers for many of the potential Google Sites corporate customers:

“3.2.2 Disclaimer Regarding Additional Content. Additional Content may be provided by third parties and may be modified or removed by Google at any time, including at the request of those third parties. Third party providers of Additional Content may include financial exchanges and may be delayed as specified by such financial exchanges or Google’s data providers…Customer agrees not to copy, modify, reformat, download, store, reproduce, reprocess or redistribute any data or information from the Additional Content or use any such data or information in a commercial enterprise without obtaining prior written consent. A broker or financial representative should be consulted to verify pricing before executing any trade. Either Google or its third party data or content providers have exclusive proprietary rights in the data and information provided.”

I’m having trouble understanding who the financial exchange partners are and what they have to do with content, especially considering Google Sites don’t include any revenue share.

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Sounds like you won’t own your own content, though this part provides a little hope:

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“Ownership; Restricted Use. Google and its licensors shall own all right, title and interest, including without limitation all Intellectual Property Rights (as defined below) relating to the Service (and any derivative works or enhancements thereof), including but not limited to, all software, technology, information, content, materials, guidelines, and documentation. Customer shall not acquire any right, title, or interest therein, except for the limited use rights expressly set forth in the Agreement. Any rights not expressly granted herein are deemed withheld. “Intellectual Property Rights” means any and all rights existing from time to time under patent law, copyright law, semiconductor chip protection law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law, and any and all other proprietary rights, and any and all applications, renewals, extensions and restorations thereof, now or hereafter in force and effect worldwide.”

“Google does not own third party content used as part of the Service, including the content of communications appearing on the Service. Title, ownership rights, and Intellectual Property Rights in and to the content accessed through the Service are the property of the applicable content owner and may be protected by applicable copyright or other law.”

Strange. Third party content thus far sounded like Google partner or “financial exchange” partner content, but maybe they mean content from site members or participants. I wish they were more clear because I feel like most corporate customers are going to want to own their own content that the write themselves, and want to be able to move it elsewhere, if desired.

Being essentially a wiki, you’d think the Google Sites terms of service would spend more time discussing copyrights, collective content, creative commons license, user submissions, user contributions, and other content creation activity.

If you have a similar or different read on the Google Sites terms of service, do comment with your thoughts.