It appears that Digg is finally closer to being purchased. The leading candidates are Google and Microsoft. While the final owner won’t be known for probably another month, the future of Digg is known:
If Google buys Digg, it will become Gigg.
Rather than trusting pesky humans to digg news stories, Google will implement an algorithm developed by a team of PhDs based on previous digg analytics data. The new algorithm will look something like this:
if (headline ((pro-Microsoft, -50, anti-Microsoft, +50) (“Apple”, +100) (any game title, +35)) + if (content contains (Scantily clad women, +85, -25) (“Hack”, +35, -5) (displays ads, -20)…
If Microsoft buys Digg, it will quickly become Dugg.
Dugg will be the result of the dust that quickly develops on Digg as it suddenly becomes uncool. To make matters worse, Microsoft will implement content restrictions like no Microsoft bashing, no discussions of Apple or Google, and all gaming diggs must be Microsoft-created games only. Within weeks, Dugg will be the wayback machine of the social news site once known as Digg.
Ask will build a competing product to Microsoft Dugg called “Doug” to add a human element to the archive, but you will have to search news stories with questions like, “What male celebrity is a little bitch?”