Google’s corporate motto is “Don’t Be Evil.” Ironically, their closing stock price today was 666 to the penny. You can take a look yourself any any stock quote tool (use GOOG for the ticker symbol), or check out the Google Finance screenshot below:
I doubt it is the first time a stock closed at 666.00, but it is certainly more rare as most stocks over the past couple decades split long before they reach that number. Even gold closed at 666.00 early this year. I’m not superstitious, but I’m sure a number of investors taking a look at their stocks tonight will be a bit unsettled.