Google’s corporate motto is “Don’t Be Evil.” Ironically, their closing stock price today was 666 to the penny. You can take a look yourself any any stock quote tool (use GOOG for the ticker symbol), or check out the Google Finance screenshot below:
I doubt it is the first time a stock closed at 666.00, but it is certainly more rare as most stocks over the past couple decades split long before they reach that number. Even gold closed at 666.00 early this year. I’m not superstitious, but I’m sure a number of investors taking a look at their stocks tonight will be a bit unsettled.



November 27th, 2007 at 9:33 am
[...] Maybe Google is evil after all. Dustin Woodard notes its stock price closed yesterday at $666. [...]
November 27th, 2007 at 2:27 pm
Yikes. Too bad it didn’t happen on Friday the 13th!
November 27th, 2007 at 4:18 pm
You finally found definite evidence that Google is evil ;)
November 28th, 2007 at 12:48 am
Yikes – Glad there are alternative search engine’s like Freekat Search!
November 28th, 2007 at 9:34 am
[...] Dustin Woodard notes on his blog that Google’s stock price closed at $666 even on November 26th. [...]
December 6th, 2007 at 6:42 pm
[...] There must have been one million posts the day that GOOG closed at $666. The buzz was all over the internet – you could feel the excitement in the air. Who cares, man? It is so lame. It is not interesting at all. It is the least interesting thing I have read about in the last couple of years. [...]
February 3rd, 2010 at 6:08 am
Hi thanks for an perceptive post, I actually found your blog by mistake while looking on Goole for something else closely related, in any event before i ramble on too much i would just like to say how much I loved your post, I have bookmarked your site and also taken your RSS feed, Again thank you very much for the post keep up the great work.