25 Things

February 12th, 2009
by Dustin Woodard

If you are on Facebook and haven’t had the pleasure of reading a 25 Random Things About Me note about one of your friends yet, you are missing out. Normally not a fan of chain letters or tagging memes, I will admit the 25 Things activity on Facebook is fascinating.

History of Facebook 25 Things Notes
Facebook notes were launched on August 22, 2006, but didn’t receive heavy usage until 2009 thanks to a new viral phenomenon that started off as “25 Random Things About Me.” Memes using notes on Facebook are nothing new, entire websites have been put together to catalog and inspire various memes-most as lame as the emails that have been going around for over a decade.

The Velocity of 25 Things
The earliest entries I can find via various search tools for 25 Things is mid-January. I really saw it taking off in my personal network starting in February. Using Google trends, I compared 25 Things searches to searches for an older site people might be familiar with: 43 Things.

25 Things Chart

As you can tell from the chart, 25 things searches increased rapidly, easily overshadowing 43 Things despite the fact that users won’t find Facebook notes entries doing this search, nor will they find definitive information about the origins of it.

How to Find 25 Things Notes
If you do want to find all your friends 25 things postings, I suggest you follow these steps:

1. Login to Facebook and make sure you are on the main page (click Home if you are not sure).
2. Click the drop down arrow for more feeds (blue arrow next to live feed button)
3. Choose notes.
4. Scroll down and you will likely see activity around 25 Things postings.
5. Click show more posts at the very bottom if you want to look for more postings.

Facebook 25 Things Learnings
There are things we can all learn from Facebook’s 25 Things success:

  • Patience is important in business. Facebook could have easily scrapped notes long ago due to low activity.
  • Never underestimate user-generated content.
  • Viral successes are often luck
  • Providing a platform where UGC viral successes can happen is important

I noticed a lot of people commenting on how Facebook didn’t make sense to them until they started reading other people’s 25 Things posts – this simple meme has created an amazing amount of value for Facebook and their traffic reflects it:

Facebook 25 Things

Posted in Reputation Management, Search, Social Networking, User Generated Content, Web | Comments (2)

2 Responses to “25 Things”

  1. Dustin Says:

    Gave in and wrote my own 25 things note. For those who are friends with me on Facebook, here’s a link: http://www.facebook.com/people/Dustin-Woodard/508139416#/note.php?note_id=129154040244

  2. website design Says:

    I think they are a bit too time consuming to read, but it has definiately worked in their favour.

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